Subject
NIKE
MILKA
Or a product, a dish, an object, a joke.
STEP 01 · PICK TWO BRANDS
Type in the two names. That’s the brief.
150 credits free on your first sign-in. No card.
Concept studio
Shoot what doesn't
exist yet.
Got a stupid idea? Make it real enough to post.
Four ideas, back in the time it takes to explain the joke.
Made in 24h.Still here.
4
concepts, from two names
36
images of the one you keep
5
other machines to lose an evening to
The collab you
wish existed
Nike x Milka. A real-looking campaign for a product that never happened. That’s EZZAR.Do not ask Nike.
Type two names.
Watch them collide.
Every picture above came out of the machine, including the ones you just scrolled past.That escalated quickly.
Picked
STEP 02 · GET FOUR IDEAS
Four concepts come back. Keep the one that makes you go “wait…”
STEP 03 · SHOOT IT
Thirty-six images of your favourite concept. Same product, different moments.
HD
STEP 04 · MAKE IT FULL SIZE
Pick the one you are actually going to post and have it shot again at full size. It comes back as a new shot, so look at it before it goes out.
A dish 
a building 
a poster 
a card 
a cake 
and a product nobody ever made
Five tools. Five very stupid ideas. Pick a subject, get the picture back. Forty credits a run.We have questions too.
Michelin
Plating Director
Nine grams of food and a very long explanation from the waiter.
Speculative
Architect
The building a brand would make if it suddenly decided to make buildings.
Hype Product
Poster Machine
One object. Treated like a drop that sold out in nine minutes.
Collectible
Card Machine
Anything at all, turned into something you’d probably want to collect.
Is-It-Cake
Machine
The object. The cake of the object. Good luck telling them apart.
What people
are saying
MCMarion C.Art director · Paris Sent four of these to a client and he asked which agency shot them. Still have not answered.
TDThéo D.Brand manager Booked a studio, a photographer and a model on Monday. Cancelled all three on Tuesday.
AKAmina K.Founder My co-founder still thinks the collab is real. I have decided not to tell him.
JLJonas L.Freelance designer Four stars because I wanted the fifth concept and there are only four. Otherwise no notes.
RSRita S.Creative strategist Put it in a deck as a provocation. The client picked it as the actual direction.
PBPierre B.Studio owner Nine euros. My last moodboard cost me two days and I did not even like it.
The reviews? Completely made up. The ratings? Also made up. The customer count? Let’s just say… optimistic.
But the pictures? 100% real. And that’s the part worth looking at.
Credits.
No subscription.
Buy some. Use them. Come back when you need them.
Starter
9€
800 credits
Three whole runs, which is enough to find out.
BuyStudio
33.75€at the Starter rate
29€
−14%3000 credits
Twelve runs. The one that stops you counting.
BuyAgency
101.25€at the Starter rate
79€
−22%9000 credits
A lot of runs. Or one very committed client.
BuyWhat things cost
| Action | Credits |
|---|---|
| Four concepts from a brand or a collab | 120 |
| A shoot of 36 images | 120 |
| One image in high definition | 30 |
| One more direction, added to the shoot | 30 |
| One run of any of the five tools | 40 |
If a generation fails, the credits come back. You’re not paying for an error message.
Who made this
Built in a day.
because why not.
EZZAR was made in twenty-four hours by one person, as a bet. It does one weird thing, quickly, and lets you decide if it is useful.
Yes, we thought
about that too
Can I use the images commercially?
Not a collab. Two brand names you do not own make a fiction, and it exports with a burned-in CONCEPT · NOT AFFILIATED mark that no setting removes. Use it to sell an idea, not a thing. If what you want is pictures you can publish, that is a shoot of your own product, and it is through the other door.
How big are the images?
Portrait, and big enough to post. Any one of them can be had at full size, for thirty credits.
Can other people see what I make?
You, in your history. There is no public gallery, no feed and no explore page, because there was no time to build one and nobody asked for it.
One important thing
Every concept
here is fiction.
EZZAR is not affiliated with, endorsed by, or connected to any brand named in a subject or shown in an image. These collabs don't exist and aren't for sale. Every image a fiction-producing tool exports carries a burned-in CONCEPT · NOT AFFILIATED mark, and there's no setting to remove it. A shoot of a product you uploaded yourself isn't fiction and carries no mark.
If you are a rights holder and want a concept taken down, report it here.
CONCEPT · NOT AFFILIATED
Burned into every fiction export
Ready to go viral?
Got an idea people might want to screenshot? Let’s see it.
150 credits free, no card. The four concepts cost 120, so the first idea is on the house.